Sales & Marketing Operations Specialist

Position Title:    Sales & Marketing Operations Specialist                 Date:     December 2022

Reports To:        COO and VP Sales & Marketing                               FLSA:     Non-Exempt

GENERAL SUMMARY

Reporting directly to the COO and VP Sales & Marketing, the Sales & Marketing Operations Assistant will work under the guidance of the VP on strategic marketing initiatives to support the company’s overall business and sales goals.

ESSENTIAL JOB FUNCTIONS*

• Support the VP of Marketing & Sales in establishing a marketing strategy and plan to support strategic marketing initiatives and activities
• Assist in implementing marketing plans including print and online content
• Maintain an inventory of sales support promotional materials for use in marketing campaigns making sure all information is accurate and up to date
• Develop sales forecasts and prepare marketing reports by collecting, analyzing and summarizing sales data
• Update and maintain the website and assist in developing a more robust social media presence to assist in overall marketing and communication efforts
• Strengthen and maintain the organization’s overall brand through all media avenues (LinkedIn, Facebook, website etc.)
• Conduct market research to analyze competitive landscape, identify target audiences, evaluate current market trends, and customer behavior
• Research competitive products, market share, pricing and advertising
• Prepare reports to analyze the data on product performance and sales in the market
• Plan attendance at conferences, events and other external meetings by identifying requirements, developing schedules, and establishing contacts
• Research new sources of prospective customers and provide recommendations to VP
• Monitor budgets by comparing actual results with plans and forecasts
• Deliver high level of customer service with a focus on building and maintaining relationships
• Maintain sales files and perform a variety of marketing and/or sales support duties as requested by VP of Sales & Marketing and COO
• Stay up to date with market trends and best practices in the industry

PREPARATION, KNOWLEDGE, SKILLS & ABILITIES

• Bachelor’s degree in Marketing, Communications or an equivalent level of experience preferred
• Minimum 3-5 years of experience in a marketing specialist role or similar capacity
• Must be proficient with Microsoft Office including Outlook, Word, Excel, Power Point, as well as Photoshop and web editing packages
• Strong understanding of traditional and digital marketing methods
• Strong understanding of SEO/SEM tools and techniques
• Must have experience in the use of social media and email and marketing campaigns
• Must be able to gather and interpret data and convert it into meaningful analysis
• Ability to work under pressure and meet strict deadlines
• Creative with excellent verbal and written communication skills
• Highly customer-focused, goal-oriented and self-driven with the ability to work independently and as part of a team

SUPERVISORY RESPONSIBILITY

• None

WORKING CONDITIONS/PHYSICAL DEMANDS

• Normal office environment

Application Form